AB/299 AB299 AB 299 UNIT 4 Assignment 1
- Kaplan University / AB 299
- 29 Jul 2017
- Price: $25
- Other / Other
AB 299 UNIT 4 Assignment 1
Assignment 1
Assignment #1: The Competitive Environment
Please review the video tutorials in the Learning Activities area before proceeding.
This will be another step in starting work on your Final Project:
Review the scenario Tim’s Coffee Shoppe. You will begin to create the foundation for your Final Project marketing plan.
Checklist:
- Describe the competitive environment based on your CPM you completed previously.
- Read the customer surveys in Tim’s file cabinet in the Unit 9 simulation.
- Explain how you would revise the 4 P’s of marketing for Tim’s based on the above information and how it will impact Tim’s marketing strategy.
Access the Assignment 1rubric. Write a minimum of 4 pages using APA format and citation style which includes the title and references page. Submit your paper to the Assignment Dropbox before the end of this unit.
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