AB/299 AB299 AB 299 UNIT 3 Discussion 1

AB 299 UNIT 3 Discussion 1

Discussion 1

Discussion 1: Applying the 4 P’s

Choose a product or service from a global company and apply the 4 P's of marketing: You can search for global companies on the Internet. Address the following 4 Ps of marketing:

  1. Product
  2. Price
  3. Place
  4. Promotion

Then after watching the “Market Segmentation” video from the Learning Activity:

  • Describe the segmentation for the company’s product (i.e. the good or service) as determined by reviewing the company’s website.
  • Could they expand their segmentation? Why or why not?

Question or comment: Post a question to at least one other classmate.

Response: Respond to questions from other classmates.

 

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