MHA/626 MHA626 MHA 626 Week 3 - Discussion 1

MHA 626 Week 3 - Discussion 1

Week 3 - Discussion 1

For this discussion, you will examine information and data from the SWOT analysis you conducted in Week Two and learn how that information and data can be applied to the Environmental Analysis section of your marketing plan for the Final Project. To prepare for this discussion, read Chapter 5 of the course text. It is also recommended that you review Chapter 4, which was read last week.

The creation of a successful strategic plan is derived from researched data; in particular, applicable data can be obtained from a SWOT analysis. Review section 5.4 of the course text, which presents examples of environmental analysis, both internal and external, for a hypothetical nursing facility. Examine the strategic plan of the HCO you have chosen for your Final Project and the results from the SWOT analysis that you performed in Week Two. Then, in your initial post, address the following questions:

• What external and internal environmental analysis data could be applied to the marketing plan you are developing for your Final Project?
• How will the environmental analysis support the marketing plan to fulfill the organizations strategic objectives?

Guided Response: Review several of your colleagues’ posts and respond to at least two of your peers by 11:59 p.m. on Day 7 of the week. You are encouraged to post your required replies earlier in the week to promote more meaningful interactive discourse in this discussion. Comment on your fellow learners’ stated environmental analysis data for their chosen healthcare organization. Are there other issues that you feel were not addressed? You must use a minimum of one scholarly source to support each peer response. Continue to monitor the discussion forum until 5:00 p.m. Mountain Standard Time (MST) on Day 7 of the week and respond to anyone who replies to your initial post