MHA/626 MHA626 MHA 626 Week 2 - Discussion 2

MHA 626 Week 2 - Discussion 2

Week 2 - Discussion 2

Selecting Marketing Strategies

This discussion will allow you to create content for your Final Project regarding the use of an appropriate marketing strategy. Marketing strategies provide direction for marketing efforts that support the goals of the strategic plan. As described in Chapter 7, there are three basic marketing strategies:

• Undifferentiated Strategy
• Focus Market Strategy
• Segmented Strategy

For this discussion, you will select an appropriate marketing strategy for each of the following long-term care organizations:

• Happy Valley Health Care is an 80-bed, rural long-term care organization with little to no competition. Over the years, the organization has been able to meet the needs of its marginalized customer base and provide long-term care, skilled care, and physical therapy to its patients.
• Sunny Valley Health Care is a 150-bed, urban long-term care organization that specializes in renal care, cardiac patients, and skilled care for orthopedic patients undergoing knee and hip replacement surgery.
• Green Acres Health Care is a 300-bed, inner city long-term care organization that specializes in caring for elderly patients with dementia often associated with Alzheimer’s disease and traumatic brain injuries.  

For your initial post, Select one specific marketing strategy for each of the long-term care organizations noted above. In your post, explain the following:

• Why you chose the strategy for that long-term care organization
• Which of the three marketing strategies would best fit the goals of your chosen HCO
• How the strategy would be applied to your marketing plan

Guided Response: Respond to at least two of your peers’ initial posts. You are encouraged to post your required replies earlier in the week to promote more meaningful interactive discourse in this discussion. After reviewing several of your classmates’ posts, comment on the marketing strategy choices of two of your peers. Do you agree with your classmates’ choices? Why, or why not? You must use a minimum of one scholarly source to support each peer response. Continue to monitor the discussion forum until 5:00 p.m. Mountain Standard Time (MST) on Day 7 of the week and respond to anyone who replies to your initial post.