BSBADV507B Develop a media plan

ASSESSMENT

ASSESSMENT DETAILS

Introduction

Eywa is an Australian-owned company which produces natural chemical-free skin and body care products containing

.

The purpose of this report is

The scope of the report is

The target audience

The primary target audience will consist of female professionals and wives of professionals, aged 25–54.

Customer profile

Beauty conscious women who are interested in looking after their well-being using holistic approaches to health

Searching for a skin care regime based on natural products which won’t harm their body or the environment.

Looking for natural skin care products which are good value for money and will leave their skin looking radiant and help fight aging

Available budget

The budget for this promotion is $5 million.

Legislation and Regulation

The following legislation, regulations or codes of practice directly affect the ‘Get in touch with your dark side’ campaign:

• Competition and Consumer Act 2010

Australia New Zealand Food Standards Code

The Code of Practice on Nutrient Claims in Food Labels and in Advertisements 1995

Australian Association of National Advertisers (AANA) Food and Beverages Advertising and Marketing Communications Code

Internet Advertising Networks of Australia (IANA) Code of Conduct

• Broadcasting Services Act 1992 .

Eywa’ ‘Get in touch with your dark side’ advertising campaign will be compliant with the above legislation and Codes of practice in the following ways:

Eywa will not engage in conduct that is misleading or deceptive or is likely to mislead or deceive

Eywa will not make any false health claims regarding food content or the ingredients in its products

Eywa will ensure that the label on the packaging of all the products referred to in its advertisement applies include a nutrition information panel

Eywa will use all reasonable endeavours not to include on the its website or campaign microsite those types of content forbidden by the IANA Code of Conduct

Eywa will not knowingly violate any applicable laws or regulations with regards to its website or advertising campaign microsite

Eywa will respect the licence conditions stipulated by the Broadcasting Services Act regarding the number, type and content of ads in C periods, bans advertising in P periods, and C and P programs.

Available media vehicles

Broadcast Vehicles

Television vehicles include networks such as ABC, Cannel 7, Channel 9, Channel 10, SBS and FOX. Typically, small businesses can't advertise on the national network, but they often advertise on local network affiliate stations. You can also choose from hundreds of more niche cable networks, such as Lifetime, E! or CNN. Radio is often more practical for small businesses. You normally have an array of vehicles in a local market that have various formats, such as pop music, country music and talk shows.