BTEC L3 90 credit Diploma in Business

Business, Accounting and Computing
COURSE 	BTEC L3 90 credit Diploma in Business
AWB QUALICATION TITLE 	Level 3 Diploma in Business
UNIT - NAME & NO	Unit 9: Creative Product Promotion
LEVEL	3
ASSIGNMENT TITLE	The Promotional Drive

VOCATIONAL CONTEXT/SCENARIO FOR ASSIGNMENT (See specification guidance)

Scenario

As a learner on the BTEC National Diploma in Business course, you may be considering continuing your studies at university, and may already be on the receiving end of a university promotional campaign.  Therefore, in this assignment you have the opportunity to examine the promotional skills of a selected institution in more depth.

You are required to compare two organization’s promotional campaigns. In choosing your organizations, you could select organizations which are currently running a promotional campaign that you would like to investigate. This might be a retailer or manufacturer in a competitive market such as the car, food or clothing industries, travel and tourism, hospitality & catering or any industry that interest you.

Sources of information

To help you decide, you could peruse the magazine ‘Campaign or Marketing Week’ to see which companies are currently in the marketing news, or you could use the printed and broadcast media.

Your objective is to identify and evaluate the promotional campaigns of different types of organization, explain how the campaigns help organizations to communicate with their target customers, and to understand the role of advertising agencies in the marketing promotions industry.

Learning Outcome