BBD2064 Business Statistics

Programme

Diploma in Business

Diploma in Accounting

BBD2064 Business Statistics BDE2023 Business Statistics

20%

Investigate the standing of smokers to quit smoking.

# as inCourseGuide

KDU PG UC Learning Outcome

CLO1

Produce appropriate graphical and numerical descriptive statistics for different types of data.

CLO4

Conduct and interpret a variety of hypothesis tests and regression analysis to aid decision making in a business context.

Criteria

Knowledge of contents

Presentation and Structure

Approach to conduct simple research

Statistical techniques

Conclusion

25 marks

15 marks

15 marks

30 marks

15 marks

80 - 100%

Outstanding Work

Exceptionally well presented and argued; ideas are detailed, well developed, content shows references from excellent academic sources

Outstanding, well-directed presentation, logically and coherently structured, using correct grammar , spelling and visuals

Excellent design of questionnaire with a variety of questioning techniques has been used, and able to store the data obtained in a spreadsheet accurately.

Used suitable statistical tools and techniques to analyse the data collected and demonstrated in-depth understanding of key principles and concepts 00

All the conclusion have been arrived through the synthesis of ideas and have been fully justified based on the result produced.

60 - 79% Good

Work

Well-presented and argued; ideas are detailed, essentially developed and appropriate information on the subject provided from the peer-reviewed articles.

Excellent, well-directed presentation, logically structured, using correct grammar, spelling and visuals

Good design of questionnaire with a few questioning techniques has been used, and able to store the data obtained in a spreadsheet with some minor errors.

Used suitable statistical tools and techniques to analyse the data collected and demonstrated comprehensive understanding of key principles and concepts

Majority of the conclusion have been arrived through the synthesis of ideas and have been justified based on the result produced with minor errors.

50 - 59%

Average Work

Content is sound and solid; ideas are presented, partially developed and sufficient information provided, mostly from the peer-reviewed articles.

Good quality presentation, well structured, using correct grammar, spelling and visuals

Average design of questionnaire with little questioning techniques has been used, and able to store the data obtained in a spreadsheet with some obvious errors.

Most of the statistical tools and techniques used to analyse the data collected are suitable and demonstrated Appropriate understanding of key principles and concepts

Some of the conclusion have been arrived through the synthesis of ideas and have been justified based on the result produced with many minor errors.

40 - 49%

Unsatisfactory

Content is less sound; less ideas are presented, marginally developed and demonstrates only awareness of a restricted range of knowledge.

Acceptable presentation and structure, grammar, spelling and visuals

Poor design of questionnaire with very little questioning techniques has been used, and able to store the data obtained in a spreadsheet with many obvious errors.

A few statistical tools and techniques used to analyse the data collected are suitable and demonstrated basic understanding of key principles and concepts only

Very few conclusion have been arrived through the synthesis of ideas and have been justified based on the result produced with many major errors.

0 - 39% Poor

The content is overly general; minimal ideas are presented and obvious absence of understanding and lack of references.

Poor presentation and structure, grammar, spelling and visuals

Very poor design of questionnaire with single questioning techniques has been used, and not able to store the data obtained in a spreadsheet. Many major errors.

Statistical tools and techniques used to analyse the data collected are not suitable and demonstrated limited understanding of key principles and concepts

Majority of the conclusion have not been arrived through the synthesis of ideas and have not been justified based on the result produced.

Assignment Title:

Investigate the standing of smokers to quit smoking.

Purpose of this assignment

This assignment aims to give students a learning opportunity via a formal process for using sample data evaluate the likelihood of some claim about a population value. More so, examine the idea of statistical significance and the fundamentals behind the corresponding test.

Students are expected to apply a statistical hypothesis test in making decisions based on data collected from a scientific study. Hence, they are able to explain the process of testing a hypothesis, apply the six-step procedure for testing a hypothesis and conduct a test by using a t-test statistic to test a hypothesis.

Scenario According to World Health Organization (2019), “the tobacco epidemic is one of the biggest public health threats the world has ever faced, killing more than 8 million people a year. More than 7 million of those deaths are the result of direct tobacco use while around 1.2 million are the result of non-smokers being exposed to second-hand smoke. Around 80% of the 1.1 billion smokers worldwide live in low- and middle-income countries, where the burden of tobacco-related illness and death is heaviest”.

Despite the fact that, tobacco smoking is growing extensively in Malaysia. This is evidence by the high rate of prevalence of smoking and significant tobacco related morbidity and mortality (Lee and Tam, 2014). Even though smokers are aware of the health intervention on tobacco control, for instance, since the Government’s multi-million ringgit ‘Tak Nak’ antismoking campaign ran from 2004 to 2010, till the recent Malaysia to ban smoking at all eateries, yet these do not stop the Malaysian from lighting up.

For smokers, addiction is assumed to involve daily smoking of cigarettes, suffering in not smoking daily, and a high tendency of withdrawal symptoms after cessation of smoking (Benowitz and Henningfield, 1994). According to Benowitz and Henningfield, although there is no sharply defined threshold level of nicotine intake involved in addition, but regular but not a chain smoker appears not to be addicted. They remarked that some people who smoke five or fewer cigarettes per day have less difficulty to quit smoking.

References:

1. Benowitz, N.L. and Henningfield, J.E. (1994) Establishing a Nicotine Threshold for Addiction--The Implications for Tobacco Regulation. The New England Journal of Medicine, 331(2) 123-125.

2. Lee, M.Y. and Tam, C.L. (2014) Smoking and burden of ill health: a review of the Malaysian context. International Journal of Collaborative Research on Internal Medicine & Public Health, 6(7), p.190.

3. World Health Organization (2019) Tobacco. Available from https://www.who.int/news-room/fact-sheets/detail/tobacco [accessed 28 July 2019].

Task 1

(a) Using a 0.05 level of significance to investigate whether people who smoke have difficulty to quit smoking.

(b) Carry out a local market survey to collect data by using survey questionnaires to perform the task.

(c) Employ any other relevant statistics tool/technique in this study.

You are required to conduct a presentation of not more than 20 minutes on the final report. Even though this presentation will not be graded but it is meant for you to fine-tune your report before submission.

Task 2

Document all your findings in a professional business report. You must write concisely and professionally. For the purposes of this assignment, you may assume that management are technically competent, i.e. you may use technical (statistical) terminology. You may provide a brief execute summary if you wish but do not use technical jargon in this summary.

Statistical techniques that are applied to the data must be mentioned and the results of each analysis summarized, tabulated, and then discussed. For the research hypothesis, the statistical test of significance selected and applied to the data is briefly described, followed by a statement indicating whether the null hypothesis is rejected or failed to reject.

Your report should include:

- Assignment cover page

- Grading rubric

- Turnitin report

- Content page

- Executive summary (optional)

- 1.0 Introduction

- 2.0 Background Study - 3.0 Method

- 3.1Procedure for testing hypothesis (or other tools and techniques, if any) - 4.0 Discussion

- 5.0 Conclusion

- References

- Appendices

I. Spreadsheet

II. A set of returned survey questionnaire

III. Other (if any)

Late Submission:

The penalty shall consist of a reduction in the mark of 10 percentage points for each whole or partial working day late.

Evidence checklist

Summary of evidence required by student

Task 1

The write up of this research report is expected to include critical review on the subject of this study. It is also encouraged to adopt critical perspective in discussing the findings based on the data collected in task 2. A well written discussion and conclusion is expected to provide some insight on the difficulty level to quit smoking.

Note:

Turnitin report is required.

Task 2

A questionnaire that uses questioning method to collect the required data for analysis purposes. In addition, a spreadsheet that recorded all the data collected via the survey questionnaire enclosed as appendix.

Format

a. Assignment length – 2500 words;

b. Font - Times New Romans;

c. Font Size - 12; and

d. Line Spacing – Double and justify.

e. Margin – 2.5cm (top, bottom, right sides) and 4cm on the left side.

f. References – Harvard referencing style.

g. Page number – all pages, except the cover page, must be numbered at the bottom, centre.

Submission of the hard copy should be in a binding form with a paper fastener, which should include assignment Cover Page, Marking Rubric(s), and Turnitin report (overall similarity index should be less than 20% and individual sources less than 5%).

Sources of information:

Any relevant sources such as official website, journals, articles, magazines, newspaper, and etc.