Help me study for my Marketing class. I’m stuck and don’t understand.
Respond to the following in a minimum of 175 words: How is digital marketing being utilized today to create integrated marketing campaigns? Discuss how brand managers integrate social media into their communications strategies, and provide an example.Due Monday Reply to at least 2 of your classmates. Be constructive and professional in your responses.response 1.1.Hi Class and Mrs. Teague,Although Integrated Marketing Communications requires a lot of effort it delivers many benefits. It can create competitive advantage, boost sales and profits, while saving money, time and stress.IMC wraps communications around customers and helps them move through the various stages of the buying process. The organization simultaneously consolidates its image, develops a dialogue and nurtures its relationship with customers.Digital marketing targets a specific segment of the customer base and is interactive. Digital marketing is on the rise and includes search result ads, email ads, and promoted tweets – anything that incorporates marketing with customer feedback or a two-way interaction between the company and customer.Internet marketing differs from digital marketing. Internet marketing is advertising that is solely on the Internet, whereas digital marketing can take place through mobile devices, on a subway platform, in a video game, or via a smartphone app.In the parlance of digital marketing, advertisers are commonly referred to as sources, while members of the targeted ads are commonly called receivers. Sources frequently target highly specific, well-defined receivers. For example, after extending the late-night hours of many of its locations, McDonald's needed to get the word out. It targeted shift workers and travelers with digital ads because the company knew that these people made up a large segment of its late-night business. McDonald's encouraged them to download a new Restaurant Finder app, targeting them with ads placed at ATMs and gas stations, as well as on websites that it knew its customers frequented at night.https://www.aronsonads.com/blog/integrated-marketi...https://www.investopedia.com/terms/d/digital-marketing.asp2. Digital marketing is a very useful tool that marketing campaigns have at the disposal. Much like print media brought a new and improved eye catching way to reach the target market, digital media has brought a new and even more engaging way to catch the consumer's attention. The possibilities of digital marketing range from still images to video, from silent ads to catchy music and tunes, from a typical ad to celebrity endorsed ads, honestly the possibilities seem endless.Integrated marketing communications can be implemented through the multiple avenues of digital media via email, websites, social media and digital advertisements with in unrelated links. Within these digital media outlets, it is easy to create direct links that will bring the consumer directly to other social media accounts or to the companies website for quick and effortless purchases or more information. The messages are consistent and can be sent within seconds to consumers through these digital platforms. Digital media has allowed for marketing and brand managers to get the message to the consumer quickly, easily and relatively cost effectively all while reaching a wide range of consumers.Along with the ease that digital media brings, brand managers are able to utilize the tracking tools that link consumers to certain products or brands based on their recent searches or clicks. The intelligence that technology brings is rather impressive and if utilized opens the door for marketers to better pinpoint new markets and consumers.-Amanda
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India