MKT 571
WEEK 6
Complete the final phase of your New Product Launch Marketing plan. Using the sample Marketing Plan in Marketing and Management (pp. 60-65), consider your product launch to date, reflect on additional learning, and refine to create a Marketing Plan for your new product. Your plan should be no more than 3,500 words. Be sure to include the following:
• Executive summary
• Situational analysis
• Market growth potential and competitive analysis
• Segmentation, target market, and positioning
• Pricing and distribution strategies
• Marketing communication plan
• Financial information(including forecasting demand, break-even, sales, promotional budget, and marketing expense)
• Intended marketing objectives for Y1, Y2, and Y3
• Implementation milestones
• Evaluation and control metrics and methodology to measure performance
• Contingency planning
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