MKT571/MKT 571 WEEK 5 INDIVIDUAL ASSIGNMENT

MKT 571
WEEK 5
Select a current product with which you are familiar, and pitch a new Integrated Marketing Communication plan (IMC) to your client.
 
Create a Microsoft PowerPoint presentation of 8-10 slides that includes the following components: 
•	Identify any considerations you will need to employ to build and maintain the brand and customer loyalty.
•	Create a print ad and a video broadcast for the product featuring your new strategy (Youtube TM, video, or power point storyboard is acceptable).
Click the Assignment Files tab to submit your assignment.

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