MKT571/MKT 571 WEEK 3 ASSIGNMENT

MKT 571 
WEEK 3 
Write a white paper on a company of your choice and discuss the market segmentation within that industry along with the target market for the company and the selection process for that target market. 
Required Elements:
•	No more than 2100 words
•	Include demographic, psychographic, geographic, and behavioral characteristics for the selected company.
•	A positioning statement for the company with careful consideration of their brand and strategy
•	Paper is consistent with APA guidelines.
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