MKT 571 WEEK 4
• What mode of entry is it when local and foreign investors share ownership and control?
o
Direct investment
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Joint venture
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Foreign investment
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Sole proprietor
• Correct answerquestion2
What is the practice that allows companies to maximize their market share by believing a higher sales volume will lead to lower unit costs and higher long-run profit while assuming the market price is sensitive?
o
Market-penetration pricing
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Sensitive pricing
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Market skimming
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Target pricing
• Correct answerquestion3
What is a simple way to engage in international marketing?
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Licensing
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Communications
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Travel abroad
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Cultural attainment
• Correct answerquestion4
When the number of intermediaries are severely limited, this means an
o
marketing distribution
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strategic distribution
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exclusive distribution
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inclusive distribution
• Correct answerquestion5
Companies are pursuing which objective when they start with prices high and slowly drop them over time?
o
Market skimming
o
Market pricing
o
Market tactics
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Focusing on market share
• Correct answerquestion6
Which marketing system is another channel development in which two or more companies put together resources to exploit an emerging market opportunity?
o
Horizontal marketing system
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Strategic marketing system
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Conventional marketing system
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Vertical marketing system
• Correct answerquestion7
Which companies have launched a website without any previous existence as a firm?
o
Customer-centered companies
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Brick-and-click
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Employee-centered companies
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Pure-click companies
• Correct answerquestion8
What type of deal takes place when the seller receives some percentage of the payment in cash and the rest in products?
o
Barter
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Compensation deal
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Offset
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Free trade
• Correct answerquestion9
Which type of distribution relies on some intermediaries willing to carry a particular product?
o
Marketing distribution
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Planned distribution
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Strategic distribution
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Selective distribution
• Correct answerquestion10
What type of marketing channel consists of an independent producer, wholesaler(s), and retailer(s)?
o
Horizontal marketing system
o
Rectangular marketing system
o
Vertical marketing system
o
Conventional marketing system
• Correct answerquestion11
What type of marketing system includes the producer, wholesaler(s), and retailer(s) acting as a unified system?
o
Horizontal marketing system
o
Vertical marketing system
o
Rectangular marketing system
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Triangular marketing system
• Correct answerquestion12
What form describes a buyer and seller directly exchanging goods with no money and no third party involved?
o
Sale
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Auction
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Barter
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Offset
• Correct answerquestion13
Which agreements are not necessarily illegal, but they do violate U. S. law if they tend to lessen competition substantially?
o
Marketing agreements
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Promising agreements
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Tying agreements
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Loosening agreements
• Correct answerquestion14
When companies estimate the demand and costs associated with alternative prices, they will choose the price that produces
o
maximum current profit
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break-even current profit
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negative current profit
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lowest current profit
• Correct answerquestion15
When a seller agrees to accept partial payment of products manufactured with the supplied equipment it is called
o
trade agreements
o
free trade agreements
o
price adaptation
o
buyback arrangement
• Correct answerquestion16
Which strategy is appropriate when there is low brand loyalty in a category and brand choice is made in the store?
o
Side pull strategy
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Pull strategy
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Downward strategy
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Push strategy
• Correct answerquestion17
What type of distribution places the goods or services in as many outlets as possible?
o
Exclusive distribution
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Intensive distribution
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Selective distribution
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Marketing distribution
• Correct answerquestion18
What type of system does a firm employ to decide about the most critical decisions management faces?
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Advertising strategic system
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Pulling system
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Pushing system
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Marketing channel system
• Correct answerquestion19
Which strategy uses the manufacturer- advertising, promotion, and other forms of communication to persuade consumers?
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Downward strategy
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Push strategy
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Upward strategy
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Pull strategy
• Correct answerquestion20
What takes place when dealers purchase some or all of a product line?
o
Half-line forcing
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Forcing by brand
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Full-line forcing
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Part-line forcing
• Correct answerquestion21
What is an ultimate form of foreign involvement?
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Foreign investment
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Direct ownership
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Direct investment
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Foreign trade
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