MKT 571 WEEK 3
• Which of the following is the level at which the product- primary characteristics operate?
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Conformance quality
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Durability
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Design
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Performance quality
• Correct answerquestion2
Services high in ________ are those services that have characteristics the buyer normally finds hard to evaluate even after consumption.
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credence qualities
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search qualities
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trial qualities
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experience qualities
• Correct answerquestion3
Using the ________ level of the product hierarchy to market its soups, Campbell Soups feature the company name first, then the soup variety on their packaging.
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product-line
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product-type
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product-family
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product-class
• Correct answerquestion4
Product launches include many tasks and often take longer than expected. To coordinate effectively, a planning technique such as ______ can be used.
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master scheduling
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key path scheduling
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critical path scheduling
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task scheduling planner
• Correct answerquestion5
Which of the following steps will help service firms to increase their quality control?
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Cultivating non-peak demand
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Providing complementary services to customers
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Adopting differential pricing
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Standardizing the service performance process
• Correct answerquestion6
Marketers must see themselves as benefit providers. For example, when a shopper purchases new shoes, he or she expects the shoes to cover his or her feet and allow him or her to walk unobstructed. This is an example of what level in the consumer-value hierarchy?
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Basic product
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Pure tangible product
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Potential product
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Augmented product
• Correct answerquestion7
Which of the following will most help service providers overcome the limitation of intangibility of services when positioning itself?
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Sharing services
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Using brand symbols
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Cultivating non-peak demand
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Working with larger groups
• Correct answerquestion8
Which of the following is most closely related with the organic growth of an organization?
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Developing new products from within
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Acquiring a product or service brand
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Increasing the operational profitability
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Increasing productivity of employees
• Correct answerquestion9
It was sunny when Jenny went to class, but by the time class was over it was raining heavily, so Jenny stopped by the student store to buy an umbrella before she walked back to her dorm. In this case, the umbrella is an example of a(n) ________.
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impulse good
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specialty good
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heterogeneous shopping good
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emergency good
• Correct answerquestion10
Most new-product activities are devoted to
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introducing backward integration
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changing the existing market dynamics
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improving existing products
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changing the target markets
• Correct answerquestion11
________ is the ability of a company to prepare on a large-scale basis individually designed products, services, programs, and communications.
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Backward compatibility
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Reverse engineering
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Interoperability
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Mass customization
• Correct answerquestion12
The five product levels constitute a ________. At each level more customer value is added.
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value grid
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demand chain
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customer-value hierarchy
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business model
• Correct answerquestion13
One of the ways to change the course of a brand is to modify the product. Under product modification, ________ adds size, weight, materials, supplements, and accessories that expand the product- performance, versatility, safety, or convenience.
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technological improvement
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feature improvement
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style improvement
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quality improvement
• Correct answerquestion14
When the physical product cannot be easily differentiated, the key to competitive success may lie in adding valued services and improving their quality. The main service differentiators are ordering ease, delivery, installation, ________, customer consulting, maintenance, and repair.
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ease of use
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technology intensity
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customer training
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adaptability
• Correct answerquestion15
Some firms might delay the launch of their products until after the competitor has borne the cost of educating the market. Such an entry is called ________ entry.
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balancing
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late
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compensating
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strategic pay off
• Correct answerquestion16
Product-line analysis provides information for two key decision areas: product-line length and ________.
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product mix-pricing
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popular pricing
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product-class composition
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product need family
• Correct answerquestion17
Poga International, a multinational beverage corporation, identifies that one of its competitors is launching an apple flavored drink. The company decides to launch an apple flavor brand along with its competitor. What timing strategy is used here?
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Parallel entry
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Exchange entry
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Late entry
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First entry
• Correct answerquestion18
A dance school in the Bronx teaches professional hip-hop and salsa. It is experiencing an increase in student admissions, which is leading to substantial improvement in profits. The school is going through the ________ phase of its life cycle.
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introduction
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growth
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decline
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maturity
• Correct answerquestion19
Campbell Soups is a newly established company that specializes in preparing healthy but tasty food for children under the age of 5. It is incurring huge production costs, nonexistent profits, and slow sales growth. The company is in the ________ phase of its life cycle.
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maturity
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decline
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growth
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introduction
• Correct answerquestion20
Happy Home Products produces detergents, toothpaste, bar soap, disposable diapers, and paper products. This company has a product ________ of five lines.
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width
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type
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class
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length
• Correct answerquestion21
Which of the following is the best example of a new-to-the-world product?
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Tata Motors, an Indian automobile company, acquires Jaguar to extend its business
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Walmart, the retail giant, opens new stores in an underdeveloped African country
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Pestorica, a publishing company, decides to launch a new sports magazine
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Kids-Med, a company that produces childcare products, launches a non-contact thermometer
USA 
India