RESEARCH SURVEY

RESEARCH SURVEY
Details In preparation for the survey to find out more about the customer, determine the target market. Develop a profile for the target audience. Conduct secondary research on your company/client- product or service and target audiences. Answer the following questions in your target customer report:
•	Why is it important to select a target market first in the research process?
•	Who is the target market?
•	Identify the target market- personality traits, interests, and lifestyles.
•	What research did you use to determine the target market?
•	List 2-3 resources used to determine the target market.
•	State how identifying the target market will help you develop the research design survey.
1,000-1,500 words

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