MARKETING PepsiCo

MARKETING PepsiCo
You are being considered for a brand management position at PepsiCo. Please prepare a Report to Management that details PepsiCo- situation and future prospects in the global and U.S. alternative beverage industry. Give your recommendations as to what actions top management should take to enhance PepsiCo- position and future performance particularly as concern competing effectively in the market for energy drinks, sports drinks and Vitamin-Enhanced beverages. 
Consider:
Apply the Five Forces model,
Driving Forces Analysis,
Explain Business Model,
Evaluate PepsiCo- financial performance,
Complete a SWOT for PepsiCo,
Comment on PepsiCo- competitive strategy,
Find updated information on PepsiCo- situation and industry outlook,
Make recommendations for improving the company- competitive position in the energy drinks, sports drinks and alternative beverages industry and its financial and market performance.

7 to 9 pages

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