Executive Summary

Your final paper should include a 10-15 page Marketing Plan, excluding title and reference pages. Required components of your Marketing Plan should include:
1.	Executive Summary (A summary of the plan- highlights and objectives) 
2.	Market Analysis
o	Organization and Products/Services Overview
o	SWOT Analysis
o	Customers (Customer demographics and needs)
3.	Environmental Analysis
o	Macro-environmental factors (how economic, sociological, technological, legal, and political factors may affect the marketing plan.)
o	Micro-environmental factors (how customers, competitors, distribution channels, and suppliers may affect the marketing plan.)
4.	Marketing Goals and Strategies (A discussion of overall goals and strategies)
o	Marketing goals (including short-term and long-term goals)
o	Financial goals (including short-term and long-term goals)
o	Marketing mix
5.	Monitor and Control
o	Implementation (A discussion of methods of executing, monitoring, and evaluating the plan.)
o	Contingency plan (if any)
Writing the Final Paper
•	Must be ten- to fifteen- double-spaced pages in length and formatted according to APA style as outlined in the approved APA style guide.
•	Must include an introductory paragraph with a succinct thesis statement.
•	Must address the topic of the paper with critical thought.
•	Must conclude with a restatement of the thesis and a conclusion paragraph.Must use at least ten sources, including a minimum of three from ProQuest.
•	Must use APA style as outlined in the approved APA style guide to document all sources.
•	Must include, on the final page, a Reference Page that is completed according to APA style as outlined in the approved APA style guide.