Assignment 3 Small Business Marketing Strategy

Assignment 3 Small Business Marketing Strategy 

Write a four to five page paper that lays out a marketing strategy for a small business seeking to attain its first government contract. The proposal should include the following: 

1. Describe the small business and what it does (you can be as creative as you like here). 

2. Select three (3) electronic marketing resources (from Chapter 8) and explain why these would the most useful to your marketing efforts. 

3. Explain which electronic marketing resource would be least useful to your efforts and explain why. 

4. Evaluate which support program or services would be most useful to your efforts and explain why. 

5. Use at least three (3) quality academic resources in this assignment. Note: Wikipedia and other 

Websites do not qualify as academic resources. 

Your assignment must follow these formatting requirements: 
• Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions. 
• Include a cover page containing the title of the assignment, the student- name, the professor- name, the course title, and the date. The cover page and the reference page are not included in the required page length. 

The specific course learning outcomes associated with this assignment are: 
• Analyze the subcontracting opportunities and the Department of Defense Mentor-Protégé Program. 
• Examine the Federal Supply Schedule program. 
• Assess the different marketing methods used to market to the federal government. 
• Compare the support programs available to small-business contractors. 
• Use technology and information resources to research issues in contract administration and management. 
• Write clearly and concisely about contract administration and management using proper writing mechanics.