I don’t know how to handle this Marketing question and need guidance.
Before you can create a marketing strategy for a firm, you have to
analyze the external and internal environments in which the firm exists.
This will help you create lists of possible opportunities that your
company can pursue for growth. To practice this skill, you will analyze
the environment for Wilmington University.
Complete a PESTEL analysis (Ch. 3, Analyzing the Macroenvironment, pgs. 72 to 84)
Complete a SWOT (Ch. 2, pgs. 49 to 52) analysis
List three recommendations the University might follow to insure future growth.
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