Case Study Stella Artois Questions 1 what are the 

Case Study Stella Artois Questions 1 what are the communication benefits of building a brand narrative in the way Stella Artois has? 2. Do you think this is the best way to improve dialogue witht he target audience? should be half page per answer. 3. Another alcoholic brand is jack daniels, has a similar nerrative emphassing the Mississippi master brewer' art and the brand hertitage. Is this irrelevant to the Rock and roll image it has?
(pick two 1/2 page per answer)

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