The dramatic population growth underway in China and India is
currently dominated by the young. Trends toward western-style consumption are
underway in both nations. Given the emphasis on the youth market in the U.S.
over the last 60 years (ever since the Baby Boom) what can you predict for
marketers in these newly youth-oriented consumer economies, as they follow the
same path?
Guided Response:
• What products and services will
interest these new youth markets?
• Compare and contrast the micro and macro
environment forces can influence the marketing strategies for these products and
services.
• What opportunity for U.S. companies might you foresee?
This assignment is designed to assess your critical thinking, problem
solving, and communication skills. Your paper will be judged for its clarity,
relevance, coherence, logic and depth.
I need to write a 2 - 3 page paper