Marketing Research Paper Part 1
Introduction
The part 1 should be approximately 1to 3 pages. Paper should conform to the following template.
1. Introduction
a. Company Description: Provide: (1) a brief overview of the company, (2) basic type of products/services offered by the company and (3) primary market servedby the company.
b. Strategic Focus and Plan: This section covers three aspects of company- strategythat influence the marketing-plan: (1) the mission, (2) goals, and (3) core Competence/sustainable competitive advantage of the company
c. Scope of the research paper: Describe the recent marketing challenges faced bythe company about its performance. In next few weeks, your job will be to comeup with marketing plan for the company to overcome the marketing challengesidentified by you.
•References: There are various sources for obtaining companies’ information. The mostcommon way today is to access the company- website. You should have 1-2 references.
Your selected reference should not be more than 1-2 years old. The student will also submita clean copy of the reference article or valid accessible URL, along with the research paper.
USA 
India