Unit 10 Assignment UNICEF works for protecting and

Unit 10 Assignment UNICEF works for protecting and promoting the rights of the children
PowerPoint Presentation 

In this final unit you will summarize your final Project submitted in Unit 8 in a PowerPoint presentation consisting of 10 slides not including the title and reference slide. Make sure to put three - five bulleted points on each slide and put detailed notes in the Notes section. Submit your presentation to the Droppbox before ther end of the unit. 
Here is the paper 
UNICEF is the United Nations Children's Fund, an affiliated organization tasked with protecting and promoting the rights of children.  In this role, outreach is necessarily important.  Many people would not think of marketing within the framework of a non-profit organization.  However, the essential points of the marketing mix are identical to for-profit marketing.  Understanding the way UNICEF operates in this area provides a good case in point.
	First, one should consider the varied goals of UNICEF.  The organization is uniquely situated as an international voice.  By influencing the public debate and communicating with national law-makers, UNICEF can promote its agenda of children's rights.  The web page of the organization lists poverty, disease, and under-education as key obstacles which UNICEF intends to fight.   Education of girls and boys, at least to a certain intermediate level, is held by UNICEF to be essential to their becoming successful citizens of the world (“About”).
	Of course, UNICEF also works to combat physical problems.  Diseases and malnutrition are real problems in much of the developing world.  Equality of opportunity is an ideal most people would cherish.  Yet ill and malnourished children do not have a fair chance at life.  For this reason UNICEF works in all 190 of its member nations to help alleviate the problems of poverty and disease.
	Now, UNICEF uses the marketing mix to further its goals.  For instance, raising funds in a charitable sense is carried out partially through sales of UNICEF branded goods.  In most for-profit ventures, price and quality are the main determinants of rational consumer behavior.  With UNICEF and other charitable foundations, the consumer is motivated partially by a desire to give to charity and partially by a desire for the branded good.  For instance, greeting cards and branded UNICEF gifts form a significant source of revenue.
	         Marketing is used to inform and persuade the general public of the value of purchasing these goods, and thus donating to the organization.  Senior business experts are used to set sales goals, much as would be expected in a for-profit organization (Andreasen).  Now one should note that marketing strategies vary by country as well.  The first part of the marketing mix is product.  In this regard, the UNICEF brand is key.
	The brand is well-respected as a charitable and worthwhile organization.  Resources should be devoted to maintaining and even increasing the nature of this brand.  The products sold by UNICEF also should be of good quality.  They should in some way relate to the charitable mission of the organization.  For instance, a picture frame with porcelain children's faces would help remind the purchaser that they are supporting a children' charity.
	With regard to price, there are certain differences from an average seller.  As a charity, the organization can charge premium prices, since consumers know they are really supporting a charity, not just buying a retail item.  Nonetheless, revenue will be maximized when item prices are reasonable.  Therefore, the price component of the marketing mix must be carefully considered - such things as bundling and volume discounts may be appropriate.  Different levels should be established, and the organization should look to the pricing practices of comparable charities for guidance and evaluation.
	Place is another important matter to consider.  Placement in specific organization-owned shops will convey a sense of exclusivity (“Marketing”).  However, selling in more retail locations also is advantageous with regard to maximizing sales.  Many modern charities have followed a course of mail and online advertisement for sales.   This may be the wisest course.  
	Charities are often under considerable pressure to minimize overhead and divert as much funds as possible to the charitable mission itself.  However, the promotion aspect of the marketing mix calls for significant monies to be spent on advertising.  This will work to the benefit of the organization in the long run, as new donations will result in increased revenue.  Of the five promotion mix aspects, public relations, advertising, and direct selling will be more used than personal selling or sales promotions.  Taken together, these showcase a way forward for the organization.
	Finally, one should consider the fact that UNICEF must tailor its strategy for marketing to different audiences.  Price is one factor that may change.  In certain international markets, smaller donations may be the norm, so less-expensive items should be offered.  Also, different distribution methods might be appropriate for different venues.  UNICEF can thus use good marketing practices to effectively get out its product and support its mission.









                                                    Reference 
http://www.unicef.org/about/who/index_introduction.html
Andreasen, A. (2003). “Strategic marketing for non-profit organizations”.Bush School of Government and Public Service Journal. College Station, TX.