Fictitious Dialogue with CEO of PepsiCo
fictitious dialogue that takes place during a segment of Let- Talk Money, a fictitious TV talk show that interviews prominent individuals in the business community. During the segment, the show- host, a government official, and a business savvy CEO discuss the relationship between the government, the economy, and the company selected from the following list:1,050- to 1,400-word
• Pepsi-Cola Companyâ„¢
• Wal-Mart Stores, Inc.â„¢
• Lowe-®
• Starbucks Coffee® Company
• Barnes & Noble®
• Amazon.com, Inc.©
• Hewlett Packard Development Company, L.P.©
• Dell, Inc.©
• The Walt Disney Company©
• Microsoft®
Note: You may use a company with which you are familiar as a substitute.
Use your creativity with this dialogue and develop the points of view of the characters involved. The following questions must be addressed and serve as a basis for grading this assignment:
• In what type of situations might the selected company run a high risk of violating antitrust laws? How might the government react to assure fair competition within the company- given market?
• In what ways might the selected company create a benefit externality? In what ways might it create a cost externality? How might the government respond to the externalities created by the selected company?
• What is the importance of the government as a buyer in a market economy? Explain from both a governmental and a business perspective.
• In what ways might the selected company do business with the government? From the company- perspective, what might be the benefits and drawbacks of selling to the government? From the government- perspective, what might be the benefits and drawbacks of buying from the company?
• In what situation would the selected company likely consider a merger with one of the other companies on the list? What risks and benefits would a possible merger present? How might the government respond to the merger? Would the two companies merge? Explain why or wh