Chapter 5 Case Study NFL International Series located in the course shell under the Week 11 tab. Please respond to the following:
• Discuss the NFL's current strategy for global market entry and explain how has this changed and why did the NFL make these changes.
• Discuss the major environmental challenges that the NFL has encountered and how they have addressed these.
• Examine each aspect of the global marketing mix for the NFL International Series and compare it with the marketing mix for NFL Europa.
• If you were one of the key decision makers, explain why or why not you would pursue a global expansion