Business Ethics

Business Ethics
Websites such aswww.cancerpage.comoffer cancer patients sophisticated medical data and advice in exchange for personal information that is then sold to advertisers and business partners and used by the websites to create products to sell back to patients. Some argue that cancer patients visiting these sites are willingly exchanging their personal information for the sites' medical information. Others contend that this kind of exchange is unethical. Please respond to the following:
•Explain the ethical aspects of selling personal information to third parties for purposes of creating products to sell back to the patients.
•Take a pro point of view on this practice and explain your rationale.
•Take a con point of view on this practice and explain your rationale.
•If you were the marketing manager for an organization that sells products to this segment of the population and this type of personal information was not available through third parties, explain how you would obtain the personal information needed.

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