Essays
1.
TCO A: Unheard of twenty years ago, discuss the rationale people use today to shop or NOT shop on the Internet. Given your response, what are the benefits to purchasing an iPod direct from a channel member. Disadvantages?
a) Why would someone else not make those purchases?
b) How would you choose one outlet, brand, or model over the others? Would others make the same choice in the same way?
(Points : 45)
2. TCO H: What are the major postpurchase processes engaged in by consumers? How does the type of decision process affect the postpurchase processes? (Points : 45)
3. TCO C: What is a consumption-based group or a consumption subculture? What are the characteristics of such a group? How can marketers develop strategy based on consumption subcultures? (Points : 45)
USA 
India