MCQ 100% CORRECT

1. 
TCO D
James is interested in just about any type of electronic equipment, such as digital video recorders, computers, MP3 players, and digital cameras. He subscribes to several magazines devoted to these types of products, and he visits several different Web sites to learn more about these products. Which individual factor affecting attention is influencing James to attend to information about these products? (Points : 5) 
 ability
 information quantity
 interestingness
 expectations
 motivation


2. TCO E: Margaret only wants to buy her clothes at American Eagle Outfitter because she knows that they are considered acceptable by her peers, and she wants to be accepted by her peers. This attitude toward this brand of clothing is serving which function for Margaret? (Points : 5) 
 knowledge function
 value-expressive function
 utilitarian function
 ego-defensive function
 orientation function


3. TCO F: Which type of reference group influence do marketers use when developing advertisements? (Points : 5) 
 informational
 normative
 identification
 a and b
 a, b, and c 


4. TCO G: Coca-Cola does not advertise during the evening news because the marketer does not want the often negative information reported on the news to create a negative feeling toward the brand. Which type of learning creates an association between the brand and some response? (Points : 5) 
 classical conditioning
 operant conditioning
 iconic learning 
 vicarious learning
 reinforced learning