Market Research and Consumer Buying Behavior

Market Research and Consumer Buying Behavior
Details You are the marketing manager for Sweet Cookies, Inc. which is planning to launch a new line of cookies and wants to assess the market size. The cookies have a mixed chocolate-pineapple flavor and will be targeted at the premium end of the market. Discuss the six W's of a descriptive research design and how they may be adopted for Sweet Cookies.


Objective:	•  Measure market demand and segment the market to achieve competitive advantage. 
•  Analyze markets and describe buying behavior.
5-6 paragraphs Original Only No Plagiarism

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