Company store Online Company website
The airwaves are full of marketing messages, and now the Internet is clustered with marketing messages. These messages include links, pop-ups, or crawlers. Most, if not all, of us have engaged in making purchases online. Therefore, we know what appeals to us as consumers and what does not.
Assignment Guidelines:
• Select 3 different company Web sites and answer the following questions:
o How are the Web sites and companies similar?
o How are the Web sites and companies different?
o Which approach do you find most effective? Explain.
o Did you find the sites to be safe and secure enough that you would make a purchase there?
• Compile your findings and explanations into a PowerPoint presentation with 8-10 slides.
o Thorough speaker notes must accompany each content slide.
-10 slides and 100-150-word speaker notes (including references)