Integrated Marketing Communications 

Integrated Marketing Communications 
Chapter 11 Video Harley Davidson Students will respond to the following: o With the rise of the internet, customers can easily find information regarding Harley Davidson motorcycles. Doesn’t this contradict Hal- emphasis on personal selling? Why or why not? o Write copy for a radio advertisement for Hal- Harley. Discuss how the concept of integrated marketing communications impacted your message. o What actions does/could Hal- Harley take to further build the relationship between itself and the customer

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