The Telecommunications Industry Assignment

The Telecommunications Industry Assignment 
To prepare for your key assignment during Week 4 you will follow a company from the telecommunications industry by using the following link: http://www.inc.com/inc5000/list/2011/. Up Against the Competitors The first step in deciding how to market a product is to study the competition. You have been asked by your management team to prepare a competitive analysis of 1 competitor of the company that you selected. Organize your slides into the following sections: •Content of Slide 1: An overview of your selected company •Content of Slide 2: An overview of your companyÂÂ- top competitor •Content of Slides 3ÂÂ-4: A description of your companyÂÂ- top products and your competitor's top products •Content of Slides 4ÂÂ-5: A strengths, weaknesses, opportunities, and threats (SWOT) analysis of your company and competitor that includes the following: â—¦A 2x2 table listing at least 2 strengths, 2 weaknesses, 2 opportunities, and 2 threats to the company. •Content of Slides 5ÂÂ-6: An explanation of which is the most important to your company and why: strength, weakness, opportunity, and threat •Content of Slides 6ÂÂ-7: One marketing strategy that you are considering to focus on regarding your competitor and your company, which must include the following: â—¦A combination of 2 variables from the SWOT analysis, such as the following: â– Your competitor's weakness and your companyÂÂ- opportunity â– Your competitor's threat and your companyÂÂ- strength â– For example, if your competitor has a high-priced product, your company may create a promotional opportunity to discount your productÂÂ- price to appeal to customers with a price differential using the marketing mix p of price. •Content of Slides 7ÂÂ-8: A conclusion of key findings in your competitive research, and your main objective on building your companyÂÂ- brands in the marketplace