MARKETING MANAGEMENT Customer and Market Segments

MARKETING MANAGEMENT Customer and Market Segments
Customers Are Everywhere—Find Them
As you start developing the marketing plan, you realize the product and customers' needs must match. Research the products your selected company promotes. Choose 2 top products. Find out as much information as possible about the company- products.
Your next step is to define the targeting, segmenting, and positioning of the product based on what customers are interested in about your product.
Write a report about your findings as follows:
•	Customer Targets 
o	Who are your customer targets?
o	Explain the demographics and psychographic profile of your customer targets.
o	Consider if the target market will change and grow in the next decade. Include this information in this section.
•	Customer Segments 
o	Decide if the customer groups should be segmented. 
	Remember to segment based on homogenous and heterogeneous groups.
	It is important to make sure the groups are large enough to generate substantial revenue for the company.
•	Product Position 
o	Consider the image of your company and its 2 top products.
o	What positioning strategy will you incorporate into the plan?
o	Consider how you will position the product in the market.
o	Use the competitive analysis from the previous week to assist with your positioning strategy.
800-1000 words