Marketing Strategy Planning Approach

Marketing Strategy Planning Approach
Geek squad is task force that operates 24 hours a day and 365 days a year, to solve technology issues. The 24-hour service is available on the geeksquad.com website. They also offer in-home repairs and troubleshooting of computers and other electronics. When Geek Squad was founded, by Robert Stephens in 1994, he started with just $200 and his bicycle. Geek Squad has stand-alone locations as well as precincts in all United States Best Buys stores. Geek Squad joined forces with Best Buy in 2002 and expanded nationwide in 2004

consist of a brief (approximately seven double spaced pages) marketing plan for Geek Squad. If you choose the company that you identified in report #1, use the company from the "My Own Web Page" part of the paper.  You can select specific topics for your plan from chapter twenty-one of the text. Text is Basic Marketing: A Marketing Strategy Planning Approach, 17 ed., by Perreault and McCarthy

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