Nielson Media Research Students will Respond
- University of Phoenix / Other
- 02 Dec 2015
- Price: $4
- Other / Other
Video  Nielson Media Research Students will respond to the following o What types of decisions do you think networks are making when they utilize NeilsenÂ- research? What about advertising agencies? o Compare NeilsenÂ- diary method to its television meter method. Which method is more effective? Why? o Discuss whether NeilsenÂ- methods have external validity