Analyze The External Business Market and its Influ

Analyze The External Business Market and its Influence
An additional note from teacher on this assignment for Walmart Message 1 of 2 ( too long) Read your text carefully to be sure that you can fully identify external factors and that you don't instead include any internal ones (which should have been part of your week 1 paper. Be sure that you use the book to look up what constitutes general, industry, and competitor considerations. An "A" paper would include a definition in the intro of your essay as defined by the text.

One strategy you may consider for your paper is to break up the body of your paper into: General Factors, Industrial Considerations, and Competitor Considerations; and fully consider both opportunities and threats within each area
IBIS World Database MarketLine Business Center at University of Phoenix
Access the IBIS World Database or MarketLine Business Center in the University Library and research the industry for the company you selected for the Internal Risk Assessment Paper. 
 
•         Wal-Mart Stores, Inc. - dollar and variety stores in the United States or discount, variety, and general merchandisers
 
Prepare a 1,750- to 2,100-word paper regarding the external business environment.
 
•         Analyze the external business market and its influence on the firm- strategic business continuity plan. 
•         Include analysis of general, industry, and competitor environments. 
•         Explain the role of business ethics in gathering competitor intelligence. 
•         Reference your readings and at least four other sources, including MarketLine, IBIS World, the Internet, the Electronic Reserve Readings, or other properly cited sources.
 
Format your paper consistent with APA guidelines