Competitive Analysis

Competitive Analysis
To prepare for your key assignment during Week 4, you will follow a company from the telecommunications industry by using the following link:http://www.inc.com/inc5000/list/2011/.
Up Against the Competitors
The first step in deciding how to market a product is to study the competition. You have been asked by your management team to prepare a competitive analysis of 1 competitor of the company that you selected. Organize your slides into the following sections:
•	Content of Slide 1: An overview of your selected company
•	Content of Slide 2: An overview of your company- top competitor
•	Content of Slides 3-4: A description of your company- top products and your competitor's top products
•	Content of Slides 4-5: A strengths, weaknesses, opportunities, and threats (SWOT) analysis of your company and competitor that includes the following: 
o	A 2x2 table listing at least 2 strengths, 2 weaknesses, 2 opportunities, and 2 threats to the company.
•	Content of Slides 5-6: An explanation of which is the most important to your company and why: strength, weakness, opportunity, and threat
•	Content of Slides 6-7: One marketing strategy that you are considering to focus on regarding your competitor and your company, which must include the following: 
o	A combination of 2 variables from the SWOT analysis, such as the following: 
	Your competitor's weakness and your company- opportunity
	Your competitor's threat and your company- strength 
	For example, if your competitor has a high-priced product, your company may create a promotional opportunity to discount your product- price to appeal to customers with a price differential using the marketing mix p of price.
•	Content of Slides 7-8: A conclusion of key findings in your competitive research, and your main objective on building your company- brands in the marketplace.