MARKETING AND DISTRIBUTION
Evaluate product strategies, product life cycles and product identification, and determine which is the most important to get right. Explain your rationale.
• Imagine yourself as a small-business owner with a unique product to sell. Briefly describe your imagined product and what your distribution strategy would look like.
• What challenges do you find when marketing both wholesale and retail goods? Compare and contrast the differences between these types of goods and the challenges of each type of marketing.
• As a small-business owner with a variety of both wholesale and retail products, describe your approach to developing market segmentation and how you would target specific consumer groups to purchase your products.
USA 
India