IMC Plan based on Starbucks Integrated Marketing 

 IMC Plan based on Starbucks Integrated marketing communications objective
o Objectives
• Branding
• Customer (end-user and intermediary such as the retailer)
 Prepare a 600-800-word
o Tactical plan
• Branding
o Objectives
o Goals
o Plans
o Budget allocation
o Quantifiable and non-quantifiable tools
• Advertising
o Objectives
o Goals
o Plan
o Budget allocation
o Media selection
• Sales
o Objectives
o Goals
o Plan
o Budget allocation
• PR
o Objectives
o Goals
o Plan
o Budget allocation
o PR activities
• Promotions
• Objectives
• Goals
• Plan
• Budget allocation
• Promotion tools

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