MARKETING STRATEGY Marketing Plan
Choose a company in the consumer packaged goods industry A basic marketing plan includes key sections aligned with the business plan. Organize and add details to the sections of your plan listed below based on the research you have done during Weeks 1-3. Next, detail the media, promotions, advertising, and public relations section of the plan, with a detailed schedule of events and media choices for one calendar year. Complete the estimated marketing budget and marketing mix strategy of your plan. Your plan should include the following: Marketing vision and goals Product strategy and positioning statement Customer snapshot Competitive analysis Brand elements and differentiators Estimated marketing budget Marketing mix strategy including media, promotions, advertising, and public relations plan against the budget and objectives
USA 
India