BUS 304 1011T2 Individual Assignment
1 The KB Drink Company produced and marketed a line of carbonated beverages consisting
mainly of flavored soft drinks (not including colas), soda water, and tonics. They were sold in
different types of packages and sizes to a wide variety of retail accounts. How might the
company expand its revenues by pursuing market penetration and product development
strategies? (10%)
2. Internet-based virtual universities, such as Open University of Hong Kong, which offer longdistance
programs are growing rapidly. Perform Porter- five forces model to analyze what
type(s) of industry competitive force(s) that Internet-based virtual universities would be to
traditional campus-based universities. (10%)
3. Toyland Rubber Manufacturing located in HK focused on rubber rollers, mostly used in
textile, packaging and printing industries. After financial crisis, the company attempted to
avoid direct, head-on competition with its major competitors and concentrate, instead, on a
narrowly defined market niche. As the director of marketing department, which type(s) of
generic business-level strategy will you suggest to your boss? (10%)
4. The amounts spent in vending machines, in billions of dollars, for years 2006 through 2010
are known as follows:
Year Code Sales ($ billion)
2006 1 17.5
2007 2 19.0
2008 3 21.0
2009 4 22.7
2010 5 24.5
Which planning tool could be used to forecast the vending sales for the year 2011? If the
amounts are determined by the equation Y=15.63 + 1.77t (where the value of time, t=0, 1, 2,
3, 4) with the value 0.78 of R2. How do you interpret the value 0.78 and 1.77? What could be
the estimated vending sales for 2011? (10%)
Note: The deadline is Mar. 16, 2011. You need to upload your homework to the Veriguide by
Mar. 16, and submit a hard copy.
USA 
India