MHA 626 Week 6 Assignment Help | Ashford University
- ashford university / MHA 626
- 09 Sep 2020
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MHA 626 Week 6 Assignment Help | Ashford University
Week 6 - Final Paper
Marketing Plan
To prepare for this
assignment, read this week’s required article by Firshein (1996). For your
Final Project, you will compile the work you have completed throughout the
course to develop a 10- to 15-page marketing plan that supports the goals of a
strategic plan for a real-world healthcare organization, incorporating
instructor and peer feedback as appropriate. The Marketing Plan must contain
the following sections:
Executive Summary
·
Provide a brief summary of the marketing plan.
Introduction
·
State the objectives of the strategic plan.
·
Explain how your marketing plan will achieve specific objectives and
support the organization’s business plan and strategic plan.
Market Analysis
·
Describe the organization’s products and services
·
Explain how these products and services meet the needs of the
organization’s determined customer base.
·
Include relevant aspects from the SWOT analysis you conducted in Week
Two.
·
State the competitive advantage your plan provides.
Environmental Analyses
·
Internal: Include an analysis of the role of leadership and employees,
the communication processes, and the culture of the workplace.
·
External: Include an analysis of socioeconomic, legal, ethical,
political, and technological factors that could affect the organization.
·
Describe how data, based on the quadrants presented in the Boston
Consulting Group Matrix, would apply to your marketing plan.
Marketing Mix
·
Describe the marketing opportunities and marketing goals for your chosen
HCO.
·
Explain the marketing strategies that are employed in your
plan.
·
Apply market segmentation to your plan based on the target markets you
have identified.
·
Explain how database marketing was used or why it was not included in
your marketing plan.
Plan Evaluation
·
Discuss methods of performance evaluation and monitoring that will be
used to evaluate the success of your chosen healthcare organization’s marketing
plan.
·
Explain why reports for a particular timeframe (weekly, monthly,
quarterly) would be important and how you would use feedback in these reports
to control the future of your marketing.
Conclusion
·
Provide a conclusion that summarizes your marketing plan. Include
persuasive statements that explain how your marketing plan supports the goals
of your chosen healthcare organization’s strategic plan.
The Marketing Plan:
·
Must be 10 to 15 double-spaced pages in length (excluding the title page
and references pages) and formatted according to APA style as outlined in
the Ashford Writing Center .
·
Must include a title page with the following:
o
Title of paper
o
Student’s name
o
Course name and number
o
Instructor’s name
o
Date submitted
·
Must utilize at least 10 scholarly sources (in addition to the course
text) that were published within the past five years. At least three of these
sources must be from the Ashford University Library.
·
Must document all sources in APA style as outlined in the Ashford
Writing Center.