MHA 626 Week 6 Discussion 2

MHA 626 Week 6 Discussion 2 | Assignment Help | Ashford University 

MHA 626 Week 6 - Discussion

Ethical and Legal Issues Surrounding Social Media and Marketing

This week you will discuss legal and ethical issues surrounding the use of social media in marketing. As discussed in Chapters 10 and 11 of the course text and this week’s required article, the use of social media within marketing plans provides opportunities for marketing departments to improve customer contact and brand awareness. Based on your chosen HCO, how would you implement the use of social media (e.g., Facebook, Twitter, Linkedin, Myspace, YouTube, and other platforms) into your marketing plan? Lastly, based on HIPAA policies, what legal and ethical issues need to be considered when implementing social media as a marketing tool?

Guided Response: Read and respond to at least two of your peers’ initial posts. You are encouraged to post your replies earlier in the week to promote more meaningful interactive discourse in this discussion. Comment on your classmates’ posts and add to their justification regarding the use of social media. Additionally, note any HIPAA issues that you feel need to be added to this week’s discussion. Use a minimum of one scholarly source (in addition to this week’s required readings) to support each peer response.