MHA 626 Week 4 Assignment Help | Ashford University
- ashford university / MHA 626
- 09 Sep 2020
- Price: $15
- Other / Other
MHA 626 Week 4 Assignment Help | Ashford University
Week 4 - Assignment
Database Marketing
This week you will
obtain information on database marketing to support the Marketing Mix section
of your Final Project. As discussed in Chapter 10 of the course text, database
marketing centers on gathering customer-based information such as gender, age,
occupation, and lifestyles. As an example, to better understand the wants and
needs of patients and their families, the Happy Valley marketing director
monitors activities on the long-term care center’s web page. Data is collected
regarding specific links viewed such as activities, skilled care services
offered, and physical therapy. If a certain link is viewed more than other
links, this could indicate to the marketing director that potential patients
and their family members prefer specific amenities or services. Those amenities
or services would then be marketed as a priority for the organization.
Considering the marketing plan for your chosen healthcare organization,
construct a three- to four-page paper in which you:
·
Describe your understanding of database marketing and how it could
potentially be applied to your marketing plan for the Final Project.
·
Discuss the benefits and drawbacks of using database marketing.
·
State the ethical, legal, and HIPAA issues that need to be considered.
·
Articulate reasons why you would implement or exclude the use of
database marketing in your marketing plan for the Final Project.
The paper
·
Must be three to four double-spaced pages in length (not including the
title page and references page) and formatted according to APA style as
outlined in the Ashford Writing Center .
·
Must include a separate title page with the following:
o
Title of paper
o
Student’s name
o
Course name and number
o
Instructor’s name
o
Date submitted
·
Must use at least three scholarly sources in addition to the course
text.
·
Must document all sources in APA style as outlined in the Ashford
Writing Center.
·
Must include a separate references page that is formatted according to
APA style as outlined in the Ashford Writing Center.
USA 
India