MHA 626 Week 4 Discussion 1 | Assignment Help | Ashford University
- ashford university / MHA 626
- 09 Sep 2020
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MHA 626 Week 4 Discussion 1 | Assignment Help | Ashford University
Week 4 - Discussion 1
Marketing Opportunities and Strategies
For this discussion, you will obtain information for the Marketing Mix section of your Final Project. Specifically, you will focus on your chosen HCO’s marketing opportunities and goals. To prepare for this discussion, read Chapter 9 of the course text. In addition, examine your healthcare organization’s SWOT analysis (Week Two Assignment) and the environmental analysis you conducted (initial discussion from Week Three).
Successful businesses rely on analytical data as a means to make informed decisions. Opportunity analysis provides data to marketing teams that help to define possible opportunities and encompasses multiple aspects of a given alternative prior to making final decisions. Market opportunity analysis takes into consideration the opportunities available based on the environment in which the organization currently exists such as SWOT analysis, internal and external environmental analyses, and financial conditions.
Example: Happy Valley long-term care center conducts yearly competitive analyses. Marketing teams make phone calls to competitors as a means to gather data in the areas of pricing and amenities offered. Other areas of concern include potential competitors and political, economic, social, technological, legal, and environmental issues.
For your initial post, access the Opportunity Assessment Worksheet and input
your data regarding external and internal considerations based on your
healthcare organization’s SWOT analysis (Week Two Assignment) and the
environmental analysis you conducted (initial discussion from Week Three). You
will attach the completed worksheet to your initial post for your peers to view.
In the body of your post
·
Explain why you would implement the opportunity assessment process
before decisions are enacted to pursue specific marketing objectives.
·
State any new opportunities that emerged based on the opportunity
analysis you performed.
·
Discuss any unforeseen issues that might be missed when using
opportunity assessment processes such as rapidly changing technologies and
short product life cycles.
Guided Response: Review several of your colleagues’ posts and worksheets and
respond to at least two of your peers
You are encouraged to post your required replies earlier in the week to
promote more meaningful interactive discourse in this discussion. Are the
outcomes noted in your fellow learners’ opportunity assessments-feasible as
presented? Will costly mistakes be avoided? Are internal resources adequate to
sustain the stated opportunities? You must use a minimum of one scholarly
source to support each peer response.