MHA 626 Week 3 Discussion 2 | Assignment Help | Ashford University
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- 09 Sep 2020
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MHA 626 Week 3 Discussion 2 | Assignment Help | Ashford University
Week 3 - Discussion 2
Examining
Market Research Strategies
For this discussion,
you will examine market research strategies and how the information gleaned can
be applied to the Marketing Mix section of your Final Project. Services offered
by healthcare organizations are becoming increasingly diversified regarding
services offered. With this said, health care organizations rely on market
research to determine their best course of action regarding time and financial
investment.
After reading Chapter 6
and watching the Alanis Business Academy’s YouTube video, describe the
information that can be derived from each of the four quadrants in the Boston
Consulting Group matrix. Additionally, describe the validity and applicability
of implanting the Boston Consulting Group matrix for your chosen healthcare
organization’s marketing plan. Based on the information that can be gleaned
(market growth rate by the relative market share) regarding the healthcare
organization you have chosen for your Final Project, how could the information
be applied to improve marketing decision-making processes?
USA 
India