MHA 626 Week 2 Assignment Help | Ashford University
- ashford university / MHA 626
- 09 Sep 2020
- Price: $15
- Other / Other
MHA 626 Week 2 Assignment Help | Ashford University
Week 2 - Assignment
SWOT Analysis
This week’s
assignment will allow you to generate content that you will incorporate into
the Market Analysis section of your Final Project. To prepare for this
assignment, read Chapter 4 of the course text and the article by Simoneaux and
Stroud (2011). You may also want to review the recommended article by Valentin
(2001).
During the analysis stage, you consider external factors that pose possible
threats to or provide opportunities for your organization and compare these
factors against your HCO’s internal operation to diagnose its strengths and
weaknesses. Many HCOs have found it useful to conduct a SWOT analysis. SWOT is
an acronym for strengths, weaknesses, opportunities, and threats. Strengths and
weaknesses refer to elements that are internal to the organization;
opportunities and threats are external to the organization. An effective SWOT
analysis helps the marketing team determine the healthcare organization’s
position in a particular market place as well as the positions of its
competitors. By analyzing the current market and the deficiencies of the HCO’s
competitors, and by assessing the HCO’s internal strengths and weaknesses, the
marketing team can reposition the organization to meet and exceed the needs of
its customers.
For this assignment, you will conduct a detailed SWOT analysis of your chosen
healthcare organization for your Final Project. Discuss your selected
organization’s strengths, weaknesses, opportunities, and possible threats.
The SWOT analysis should include the following five components:
·
Strengths – An organization’s resources and capabilities that can be
used as a basis for developing a competitive advantage.
·
Weaknesses – Limitations of an organization to meet the needs of its
determined customer base.
·
Opportunities – External conditions that may reveal certain new
opportunities regarding profit and growth.
·
Threats – Factors or changes in the external environment that may
present threats to the organization.
·
Summary/Recommendations - After conducting your SWOT analysis, write a
paragraph in which you provide your recommendations to the CEO of your chosen
healthcare organization. Also state how you will use this information to create
a marketing plan that will ensure the following:
o
The organization’s resources are not wasted
o
Time is well spent
o
Marketing efficiently is improved
The assignment
·
Must be four to five double-spaced pages in length (not including the
title page and references page) and formatted according to APA style as
outlined in the Ashford Writing Center.
·
Must include a separate title page with the following:
o
Title of paper
o
Student’s name
o
Course name and number
o
Instructor’s name
o
Date submitted
·
Must use at least three scholarly sources in addition to the course
text.
·
Must document all sources in APA style as outlined in the Ashford
Writing Center.
·
Must include a separate references page that is formatted according to
APA style as outlined in the Ashford Writing Center.
USA 
India