COMM 211 Week 5 Discussion 1 | Assignment Help | american-public-university-system
- american-public-university-system / COMM 211
- 08 Sep 2020
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COMM 211 Week 5 Discussion 1 | Assignment Help | american-public-university-system
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/ Week 5 Forum / Social Media Marketing
Social Media Marketing
Goal: The goal is to
explore the power of social media through marketing: how do
"influencers" operate in social media?
Course Objective(s): CO
2, 4, 7
Description:
Many companies use
social media as a means to communicate with consumers. Additionally, companies
are increasingly discovering the power of social media "influencers"
to promote their brands and products.
Please watch the TED
Talk from Rachel David, CEO of Hashtag Communications, an influencer marketing
company, here:
https://www.ted.com/talks/rachel_david_how_influencers_have_transformed_modern_marketing
After reviewing the
video, discuss your thoughts on the content. What surprised you? Do you think
David is correct in her assertions? What does she mean when she calls social
media marketing the "Wild West"?
USA 
India