Marketing Strategy and Tactics
Decide on a new product or service to market for an existing organization. This product or service will be the basis for your Marketing Plan Paper. Note that the product or service must be one that will be sold for a profit.
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o AT&T Mobility as the organization and a new feature that will show online the details of the text messages and multi media messages, meaning that you will be able to go online and view the content of the messages and not just see what cell phone numbers messages have been sent to and are received from. We could call the new feature "Smart Messaging (this is the product that we come up with as a group, my portion is to include the highlighted area below with 225 words)
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o The marketing research approach you would use to develop the marketing strategy and tactics for this new product or service. -
USA 
India