Disposal Diapers In this weeks group project you learned about diapers from a consumer standpoint. It is time to discuss how a diaper company- marketing department can use the information. •What attributes of a disposable diaper appear to be the most important to consumers? •How would you position your diapers against the competition to capitalize on what you learned? Objective: •Analyze markets and describe buying behavior. •Measure market demand and segment the market to achieve competitive advantage. •Analyze markets and describe buying behavior.
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