Acer s Strategy CASE ANALYSIS
Case 1 to 3 Acer Write a four to five 4 to 5 page report that answers the following 1 Acer's strategy has been described as divide and conquer Compare and contrast this to Lenovo's strategy. 2. Explain how the “global markets-local markets†paradox figures into Stan Shih- strategy for China. 3. Determine what strategies Acer can apply to become the world- third largest PC company, behind Dell and Hewlett-Packard. 4. Even before the current economic crisis deepened, growth in the U.S. PC market had begun to slow down. Despite strong competition from Dell and Hewlett-Packard, Acer- U.S. market share increased from 1 percent in 2004 to 3.3 percent by the end of 2006. Analyze Acer- prospects for gaining further share in the United States. 5. Provide evidence from at least three qualified sources with the answer to number four, e.g., textbook, peer-reviewed journals, government or professional organizations websites. Note: Properly cite your sources in the report and on a separate reference page that follows the APA style conventions. The format of the report is to be as follows: o Typed, double spaced, Times New Roman font (size 12), one inch margins on all sides, APA format. o Type the question followed by your answer to the question.